This year, one of the YCN briefs was for The Saucy Fish Co. The brief was to create a functional and structural packaging solution for a new range of Saucy crispy, coated fish.
The Brief: The Saucy Fish Co. is bringing out a new range of crispy, crunchy, coated fish filled with our deliciously oozing sauces. They are looking for the perfect structural packaging to make it pop on-shelf and give the consumer the perfect eating experience. The packs need to really stand out on the chilled fish fixture. Be bold, but without any unnecessary packaging. The fish needs to be visible in the packaging. People are a little bit squeamish about touching fish, so it would be fantastic if the packaging was clever enough to go straight into the oven.
My Solution to Brief: I came up with the idea of using microwave/oven proof trays where the consumer is able to snap off a portion like yogurt pots - 'snap portions'. Each portion of fish fillet is connected with perferated edges.
There is a plastic seal that covers the fillets, half is transparent so the fish can be visible and the other half has The Saucy Fish Co. branding of the wave using one of the main colours lime green. The packaged fillets then fit into a sleeve.
